According to comScore Facebook seems to be losing it's cool with their primary target market the older teens and twentysomethings. Over the past year they appear to be using the site less.
"According to comScore, the average number of minutes spent online with the site among 18- to 24-year-olds fell in September for the third consecutive month compared to the same period a year ago. And the drop-off rate is accelerating. In July, usage fell 3 percent, in August 13 percent and in September 16 percent."
What seems to be at the root of the problem? Research by WPP Group's Mindshare suggests that group is reevaluating the site's worth as a tool for developing friendships. If a person can't develop friendships at Facebook where can they?
What types of tools are you using to develop friendships?
